Start with the original artwork
Provide the original vector logo where available, such as an SVG, EPS or a suitable PDF. A PDF may contain a low-resolution image, so the contents matter as much as the file extension.
A screenshot or an image copied from a presentation is useful as a reference. It may not contain the detail required for the selected decoration method. Keep the original artwork separate from your visual references.
Include your approved colour references
Share your brand guidelines and any approved Pantone references. The appearance of a colour depends on the material, finish and production method, so agree how it will be reviewed on the actual item.
For one-colour branding, include an approved version of the logo. Check that the design still reads clearly when fine detail or a multicolour treatment is simplified.
Review placement at the intended size
A logo that looks clear when enlarged on screen may read differently on a pen, curved bottle or small pin. Review the artwork at its proposed dimensions, with the available branding area and product shape in mind.
- Check the logo width and height, not just its position.
- Review fine lines and small lettering with the selected branding method.
- Confirm orientation on handles, lids, pockets or seams.
- Check both languages carefully for any bilingual artwork.
Treat recipient names as a separate approval
Use one controlled list for names, roles or individual messages. Confirm spelling and the version of each name to use. Do not derive personalisation automatically from email addresses.
Match the final recipient list to the approved product and quantity breakdown. Keep a record of changes before the list is released for production.
Approve one final proof
Review the product reference, logo, wording, colours, dimensions and placement together. Collect feedback from the relevant approvers and retain the final version as the production reference.
If the product, colour or branding method changes, check whether the artwork needs to be reviewed again. A proof for one configuration should not silently carry over to another.
Your next step
Turn the idea into a shortlist.
Explore relevant products, then bring your quantities, branding and required date into one brief.
Plan your project
